Compression and training gear built for warriors. Not grocery store runs.
"I have worked with countless agencies over the years, but none have delivered true game changing creative and strategic direction like Shanty."
Jeff Herdman (CEO, DFND)
Overview
DFND makes the best damn compression and training gear on the planet—worn by everyone from elite athletes to the U.S. military. But instead of wrapping it in boring, cookie-cutter sports marketing, they partnered with Shanty to give the brand an edge as sharp as the product itself. Together, we stripped out the fluff, cranked up the attitude, and built a voice and look that matches the gear: tough, uncompromising, and built to perform. No gimmicks, no hype—just performance apparel that actually delivers.